Araldite® Fusion Power Adhesive’s motoring campaign to promote its sponsorship of Team ORECA Matmut came to a dramatic end this month at the Silverstone leg of the Le Mans 2009 series.
Competition winners Antony Clegg (bottom left) and James Edmondson (bottom right) and guests received a two day hospitality package to the event, including the qualifying day and race, and saw Team ORECA Matmut beat off strong opposition from Aston Martin to win the final round of the 2009 series.
Jon Griffiths, product manager, comments: “The campaign was designed to maximise Araldite Fusion’s sponsorship of Team ORECA Matmut in the Le Mans series by not only building awareness of Araldite® Fusion Power Adhesive among a predominantly male DIY audience but also encouraging trial with these consumers.
“The ten week campaign coupled with Team ORECA Matmut’s success gave Fusion, and the Araldite® brand, significant exposure among this key customer audience.”
Promoted on key motoring websites driving traffic to www.aralditefusion.co.uk, the competition received over 500 entries and 1000 hits to the website during the campaign period.
Araldite® Fusion Power is a two-part adhesive with a high tech nozzle that mixes the adhesive prior to application. Offering supreme strength and flexibility, Fusion bonds almost anything and sets in seconds.
For further information about Araldite® Fusion Power Adhesive, or to place an order, call 01785 272625.
Araldite® is a registered trademark of Huntsman LLC or an affiliate thereof.
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